The goal was to reposition as a premium brand across all platforms. New logo, new philosophy, new magazine. With everything powered by a commitment to diversity and inclusion. The content is accessible for all, whilst continuing to impress demanding wildlife enthusiasts.
work / BBC Wildlife
New logo
The new media pack got Zeiss to buy into the brand
PPA Bronze Award Cover of The Year. 2022, as voted for by the public
Contributor headshots were used to reinforce the message of diversity and interconnectedness
BBC Wildlife’s mission is ‘We get you closer’ Features were designed with Art Editor Richard Eccleston and Photo Director Tom Gilks
Practical features showed how you can get involved
Features were designed with Art Editor Richard Eccleston and Photo Director Tom Gilks
The much larger staff masthead shows off the power and scope of the brand. Every contributor get a namecheck, right up to CEO Tom Bureau. The statement of photography ethics is clear and visible. Most important of all, the spread serves as a strategic brand subs ad.
Editor Paul McGuinness proving that the new identity works everywhere
Get results like these
I design quality magazines for almost every market. From fashion to fishing, there’s not much I haven’t had experience of. On top of all that, I also know how to win awards.