I’m an unusual designer, insofar as I’m an editorial director too. I’ve had decades of experience leading some of the world’s biggest media brands. As a result, I’m an expert visual storyteller.

Everything I do is centred around empathy for your customer. My goal is for your audience to feel seen and understood. And to position your brand as their obvious choice.

All my work involves some kind of teaching – it’s my priority. I now work on some of the UK’s best courses, but I also design and deliver affordable Continuous Professional Development for your teams.

I’m an experienced, board-level facilitator of brand development workshops. I offer credibility, fairness, and expertise. And with no agenda other than to ensure your business goals are met. 

Talking about my practice is a fast track to understanding why some things work, and others don’t. My most requested sessions are all about the aesthetics of persuasion. And how to convert attention into action.

I’ve been fortunate to judge all kinds of design and publishing awards. It’s an honour to do it, and it’s always exciting. I’ve won awards myself, so I know how important they can be.

PPA Cover of The Year
SPD Silver Medal for Illustration
BSME Mark Boxer Award