Professional Pensions serves institutional investors, so the goal was for trustees in particular to feel seen and respected. The title went monthly, with better stock and perfect binding. Everything was redesigned, including a logo system for all online events and awards.
work / Professional Pensions
The gatefold launch cover, first of its kind in this market
The new logo system cover awards, events, and webinars
The first cover after Covid hit
I designed, wrote, and researched over 20 covers working remotely with the team
Before and after
Get results like these
The first issue featured an exclusive shoot with the UK’s top pension trustees. Designed as a gatefold, this was a first in the market and for the B2B sector as a whole. I then designed every cover for the next two years, writing the splash, and finding all the stock imagery.