Contact

Talking to people who love to fly

AMERICAN WAY REDESIGN

American Way is the world’s biggest inflight magazine for the world’s biggest airline. I was hired to be Global Creative Director by Ink Global, the world’s number trabel media company. The business goal was to take the whole American  portfolio and deliver a high-end feel, better suited to the wealth and scale of the audience.

RESULTS

Andrew McPherson was commissioned to shoot the Foo Fighters in LA. A new art director was recruited to work out of the Dallas office. Pitch decks were rebuilt, and the app redesigned under the Magplus platform.

New pitchdeck
New logo
Contents
In situ!
Before and after
Celebrated Living is designed for first class, Nexos is the dual language title for the South American routes

Talking to people who love to fly

AMERICAN WAY REDESIGN

American Way is the world’s biggest inflight magazine for the world’s biggest airline. I was hired to be Global Creative Director by Ink Global, the world’s number trabel media company. The business goal was to take the whole American  portfolio and deliver a high-end feel, better suited to the wealth and scale of the audience.

RESULTS

Andrew McPherson was commissioned to shoot the Foo Fighters in LA. A new art director was recruited to work out of the Dallas office. Pitch decks were rebuilt, and the app redesigned under the Magplus platform.

Positioning matters

Ink Global makes all its money by selling ads. This redesign made clear that the American Way audience was both big and wealthy. Call me, and I’ll do the same for your brands.

Positioning matters

Ink Global makes all its money by selling ads. This redesign made clear that the American Way audience was both big and wealthy. Call me, and I’ll do the same for your brands.