Ink Global are the world’s number travel media company. As their Global Creative Director my roles was to take the whole American Airlines portfolio and deliver a high-end feel better suited to the wealth and scale of the audience.
work / American Way
New pitchdeck
New logo
Contents
In situ!
Before and after
Celebrated Living is designed for first class, Nexos is the dual language title for the South American routes
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A new logo was drawn and every page was redesigned. Andrew McPherson was commissioned to shoot Dave Grohl in LA. A new art director was recruited to work out of the Dallas office. Pitch decks and apps were all rebuilt. Ink Global makes all its money by selling ads. This redesign made clear that the American Way audience was both big and wealthy.