This new title was created by merging two separate smallholding titles together. Aside from a whole new design, holding onto subscribers during transition was the priority. Editor Liz Wright is a Smallholding superstar, so my strategy is to leverage her expertise across every cover and subs ad I create.
work / Country Smallholder
The new logo
Victoria Beckham bought a copy for David as a Valentine’s gift. And then shared it with her 37m Instagram followers.
All sub ads appear next to the masthead with instructions to flip to the offer on page 68
Get results like these
Retention was up 10% after transition, with acquisitions 35% up on budget. Readers are impressed by the empathy Liz shows for her audience. Here’s a letter: ‘My wife and I have just read your welcome editorial. We looked at each other and said “She understands”