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We're all Country Smallholders

FULL REDESIGN

The brief was to merge two smallholding titles together to create a brand-new title. Everything had to be changed. Holding onto both sets of subscribers during transition was the priority. Editor Liz Wright is the UK’s number one authority on Smallholding, so my strategy was to leverage her expertise at every turn.

RESULTS

Cover aside, the most important aspect of this project are the subs ads. Along with the cover, I write and design these in every issue. Retention is up 10% from Nov 2022 to March 2023, new subs acquisitions are 35% up on budget. Regular readers are also impressed by the empathy Liz shows for her audience. Here’s a letter: ‘My wife and I have just read your welcome editorial. We looked at each other and said “She understands”

The new logo
All sub ads appear next to the masthead with instructions to flip to the offer on page 68
Victoria Beckham bought a copy for David as a Valentine’s gift. And then shared it with her 37m Instagram followers.

We're all Country Smallholders

FULL REDESIGN

The brief was to merge two smallholding titles together to create a brand-new title. Everything had to be changed. Holding onto both sets of subscribers during transition was the priority. Editor Liz Wright is the UK’s number one authority on Smallholding, so my strategy was to leverage her expertise at every turn.

RESULTS

Cover aside, the most important aspect of this project are the subs ads. Along with the cover, I write and design these in every issue. Retention is up 10% from Nov 2022 to March 2023, new subs acquisitions are 35% up on budget. Regular readers are also impressed by the empathy Liz shows for her audience. Here’s a letter: ‘My wife and I have just read your welcome editorial. We looked at each other and said “She understands”

Get a low-cost ad campaign

Every title needs to explain the benefits of subscribing besides money off. I’m expert at creating high-impact low-cost ad campaigns. My approach empathises with your reader and frames your offer in a non-salesy way.

Get a low-cost ad campaign

Every title needs to explain the benefits of subscribing besides money off. I’m expert at creating high-impact low-cost ad campaigns. My approach empathises with your reader and frames your offer in a non-salesy way.