Contact

It’s the End of The World as We Know It

LOGO, IDENTITY AND SOCIALS

Doomsday Watch was a new launch, so it was essential that the icon stood out amongst rivals. The real estate is tiny, yet the icon has to carry a lot of detail. Hence the decision to use red and black, punchy type, and a bespoke graphic.

RESULTS

The launch was a big success, coming in at number three on the Apple podcast chart. Now in its fourth season and renamed as This Is Not a Drill, the podcast has racked up 106 episodes and nearly two million listeners.

Podmasters co-founder Andrew Harrison said, ‘Everyone loves the look as well as the audio and we are delighted’

Apple’s podcast chart from December 9th, 2021
The thumbnail works in very small sizes
Sample episodics as used on Facebook

It’s the End of The World as We Know It

LOGO, IDENTITY AND SOCIALS

Doomsday Watch was a new launch, so it was essential that the icon stood out amongst rivals. The real estate is tiny, yet the icon has to carry a lot of detail. Hence the decision to use red and black, punchy type, and a bespoke graphic.

RESULTS

The launch was a big success, coming in at number three on the Apple podcast chart. Now in its fourth season and renamed as This Is Not a Drill, the podcast has racked up 106 episodes and nearly two million listeners.

Podmasters co-founder Andrew Harrison said, ‘Everyone loves the look as well as the audio and we are delighted’

Your thumbnails really matter

You can have the greatest content in the world, but if people don’t click on the thumbnail, you’re toast. I’m expert at turning complex propositions into high impact icons.

Your thumbnails really matter

You can have the greatest content in the world, but if people don’t click on the thumbnail, you’re toast. I’m expert at turning complex propositions into high impact icons.