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Making your audience feel like winners

MOTORSPORT

The brief was to completely redesign this famous title to better reflect the quality of the audience. The legendary logo was refined, unbreakable templates were created throughout, and a new subscription marketing campaign delivered impressive results. 

I worked with writer Phil Hilton to create this subscription marketing campaign. The ads ran in print but were also recreated for desktop and mobile. Subs rose over 10% as a result
Before and after
Development work for the inside pages

Making your audience feel like winners

MOTORSPORT

The brief was to completely redesign this famous title to better reflect the quality of the audience. The legendary logo was refined, unbreakable templates were created throughout, and a new subscription marketing campaign delivered impressive results. 

Get results like these

The redesign saw MotorSport become the biggest selling motor racing title in the UK. The circulation went up a further 14% the year after, with subs growing by 17%. The current ABC now stands at 41,139.

Get results like these

The redesign saw MotorSport become the biggest selling motor racing title in the UK. The circulation went up a further 14% the year after, with subs growing by 17%. The current ABC now stands at 41,139.