My goal is to blend design, brand, and content to make your customer feel like the hero of their own story. My approach is to empathise with your audience and make very clear that your values align with theirs. My job is to get people to stay longer, pay more, and be happy to do so.
‘Such a brilliant session! The team are still talking about it and we continue to use the material to this day’
Sally Shelford, ITV Editor-in-Chief
Workshopping with ITV's content teams
Brand identity for specialist media
roles
Founder, Cowles Industries
Editorial Director, Time Inc UK
Creative Director, Time Inc UK
Creative Director, Rolling Stone, NYC
Creative Director, Mademoiselle, NYC
Creative Director, Q, Mojo, and Empire
Teaching the Design Leadership MA in London
Affordable training
Everything I do involves some kind of teaching – it’s my priority. I now work on some of the UK’s best courses, but I also design and deliver affordable Continuous Professional Development for your teams.
University courses
UAL London – Design Leadership MA
UAL London – Art Direction MA
UAL London – Publishing MA
Nottingham Trent – Magazine Journalism MA
Cardiff University – Magazine Journalism MA
Faciliating a two-day international design agency workshop in Paris
Expert facilitation
I’m an experienced, board-level facilitator of brand development workshops. I offer credibility, fairness, and expertise. And with no agenda other than to ensure your business goals are met.
facilitation clients
ITV Television – London
The Big Issue – London
The Evening Standard – London
Dragon Rouge – Paris
Hans Böckler Siftung – Frankfurt
Cooking Light – Birmingham, AL, USA
At the PPA Festival, London
Speaking
Talking about my practice is a fast track to understanding why some things work, and others don’t. My most requested sessions are all about the aesthetics of persuasion. And how to convert attention into action.
Selected events
2025 Publisher Spring Meet, London
2023 InterMedia Live! London
2018 PPA Festival, London
2017 Marketforce, London
2017 Magfest, Dublin, Ireland
2017 PPA Belgium, Brussels
Judging the PPA Designer of The Year award
Judging and awards
I’ve been fortunate to judge all kinds of design and publishing awards. It’s an honour to do it, and it’s always exciting. I’ve won awards myself, so I know how important they can be.
Selected Judging
PPA Awards, 2023/22/21/20/19/18/17/16
BSME Awards, 2015
D&AD Chair of Judges, 2015
Selected awards
PPA Cover of The Year
SPD Silver Medal for Illustration
BSME Mark Boxer Award
The BSME Mark Boxer Award for lifetime achievement in the publishing industry