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Andy Cowles
What does it mean to be an Amateur today?
May 7, 2026
This issue of identity was the point behind my new logo for the world's oldest photography magazine The cover is…
How to build brand design guidelines that actually work
October 2, 2021
Good Design works fast. Good Design always been the ultimate brand differentiator. But in a time-poor world it matters more…
How good design creates a powerful sense of identity
July 6, 2020
This is a short version of a video I recorded for the International Magazine centre's 'Favourite Magazine' project. It's got…
B2B has an empathy problem. Here’s how to solve it
January 22, 2020
It all starts with the name. ‘Business to Business’ ignores the truth that people who make business decisions are humans,…
We’re back at the Guardian with our latest masterclass
January 14, 2020
Andy Pemberton and I are back at the Guardian on April 24th to run our 'Never Lose Another Pitch' masterclass. We've…
Why the name of your media brand really, really matters
April 19, 2019
'I’m The Face, baby, is that clear’ This is the opening line from ‘I’m The Face, flip side to ‘Zoot…
Interviewing Matt Kelly of The New European at PPA Live
October 2, 2018
PPA Live is an up-close opportunity to hear some the publishing industry’s most inspiring people tell their stories and share…
New audience opportunities for ITV’s top rating Lorraine show
July 2, 2018
Lorraine Kelly OBE is a phenomenon. She's been a telly superstar for nearly 30 years, and is still piling on the ratings…
How many art directors does it take to change a lightbulb?
May 21, 2018
Organised by Roger Black at Type magazine, this Friday's conference in New York City is a unique event. Almost all…
The inside story of Rolling Stone’s legendary blueprint
May 12, 2018
This year I was honored to be part The Art of Rolling Stone conference in New York City. I was art…
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