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How to build brand design guidelines that actually work
October 2, 2021
Good Design works fast. Good Design always been the ultimate brand differentiator. But in a time-poor world it matters more…
How good design creates a powerful sense of identity
July 6, 2020
This is a short version of a video I recorded for the International Magazine centre's 'Favourite Magazine' project. It's got…
B2B has an empathy problem. Here’s how to solve it
January 22, 2020
It all starts with the name. ‘Business to Business’ ignores the truth that people who make business decisions are humans,…
Why the name of your media brand really, really matters
April 19, 2019
'I’m The Face, baby, is that clear’ This is the opening line from ‘I’m The Face, flip side to ‘Zoot…
How many art directors does it take to change a lightbulb?
May 21, 2018
Organised by Roger Black at Type magazine, this Friday's conference in New York City is a unique event. Almost all…
The inside story of Rolling Stone’s legendary blueprint
May 12, 2018
This year I was honored to be part The Art of Rolling Stone conference in New York City. I was art…
What happened when I sold the Big Issue for just one hour
February 2, 2016
Buying a copy of the Big Issue is a highly complex transaction. Are you paying for the journalism, or are you…
The single reason why Proxima Nova is the world’s best font
June 9, 2015
There's a good story by on Medium today about Proxima Nova, the font that by many measures has replaced Helvetica…
Possibly The Best Airline Magazine In The World
December 17, 2014
I’m currently consulting with Ink Global Media, the world’s largest publisher of airline magazines. My own projects for them are…
How Rolling Stone ended up glamourising a murderer
July 18, 2013
As an ex Art Director of Rolling Stone, I've been reading a lot about this week's cover, which has created…
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