A comprehensive brief to reposition the titles as a premium brand across all platforms. Create a new logo, write a new philosophy, and execute a full redesign. With everything to be powered by diversity and inclusion in all its forms.
work / BBC Wildlife
New logo
The new media pack got Zeiss to buy into the brand
PPA Bronze Award Cover of The Year. 2022, as voted for by the public
Contributor headshots were used to reinforce the message of diversity and interconnectedness
BBC Wildlife’s mission is ‘We get you closer’ Features were designed with Art Editor Richard Eccleston and Photo Director Tom Gilks
Practical features showed how you can get involved
Features were designed with Art Editor Richard Eccleston and Photo Director Tom Gilks
The much larger staff masthead shows off the power and scope of the brand. Every contributor get a namecheck, right up to CEO Tom Bureau. The statement of photography ethics is clear and visible. Most important of all, the spread serves as a strategic brand subs ad.
Editor Paul McGuinness proving that the new identity works everywhere
Get results like these
The new title won the PPA C0ver of The Year Bronze medal and was nominated for PPA Specialist Brand of The Year. Newsstand sales went up 26% against the previous six months. New subscribers went up 10%. As of today, the title is also killing in on Apple News.