Contagious is the UK’s leading marketing insight agency. The brief was to reinvent their flagship title as a content marketing asset. And move the £250 cover price down to a free distribution.
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Contagious Creative Director Rich Spencer designed the very smart mailing package
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The text size was increased and the page size trimmed by 20%. The pictures became bigger yet no copy was lost. The new title launched at Cannes 2024. Contagious was acquired by Ascential PLC a few months later. CEO Karl Marsden said of the redesign: ‘We couldn’t have done it without you’