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Getting trawlermen to love their job

FULL REDESIGN, SUBSCRPTION MARKETING

Founded in 1913, Fishing News has a reputation for expertise in catching more fish. But today it’s just as much about seabed protection and the longer-term interests of NGOs and advisors. This project saw a new logo and full redesign for the newspaper, but also a straight-talking subs marketing campaign.

RESULTS

The ‘Know More’ subs campaign was very successful. Churn went down by 9%, new subscribers went up 7%.

New logo, new design, and new tone of voice throughout

Getting trawlermen to love their job

FULL REDESIGN, SUBSCRPTION MARKETING

Founded in 1913, Fishing News has a reputation for expertise in catching more fish. But today it’s just as much about seabed protection and the longer-term interests of NGOs and advisors. This project saw a new logo and full redesign for the newspaper, but also a straight-talking subs marketing campaign.

RESULTS

The ‘Know More’ subs campaign was very successful. Churn went down by 9%, new subscribers went up 7%.

Get an ad campaign for your title

I’m the world’s leading designer of specialist media brands. I can restore your logo and redesign the content, but I can also write and design all your ads.

Get an ad campaign for your title

I’m the world’s leading designer of specialist media brands. I can restore your logo and redesign the content, but I can also write and design all your ads.