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Making your audience feel like winners

MOTORSPORT FULL REDESIGN

This famous title was redesigned to better reflect the quality of the audience. The legendary logo was refined to deliver greater standout on both print and screen. A new subscription marketing campaign delivered impressive results. Every page is presented in a way that would make the audience feel like winners.

RESULTS

The redesign saw MotorSport become the biggest selling motor racing title in the UK. The circulation went up a further 14% in 2023, with subs growing by 17%. The current ABC now stands at 41,139.

I worked with writer Phil Hilton to create this subscription marketing campaign. The ads ran in print but were also recreated for desktop and mobile. Subs rose over 10% as a result
Before and after
Development work for the inside pages

Making your audience feel like winners

MOTORSPORT FULL REDESIGN

This famous title was redesigned to better reflect the quality of the audience. The legendary logo was refined to deliver greater standout on both print and screen. A new subscription marketing campaign delivered impressive results. Every page is presented in a way that would make the audience feel like winners.

RESULTS

The redesign saw MotorSport become the biggest selling motor racing title in the UK. The circulation went up a further 14% in 2023, with subs growing by 17%. The current ABC now stands at 41,139.

Capitalise on your brand tradition

I’m expert at modernising brands whilst holding onto the things that made them great in the first place. Call me, and we’ll talk about building even greater fame for your brand.

Capitalise on your brand tradition

I’m expert at modernising brands whilst holding onto the things that made them great in the first place. Call me, and we’ll talk about building even greater fame for your brand.