Professional Pensions serves institutional investors. This is the unglamorous end of the industry, so the goal was for trustees in particular to feel seen and respected. The format went from weekly to monthly, perfect bound and better stock. Everything was redesigned, including a logo system for all online events and awards.

The first issue featured an exclusive roundtable with eight of the UK’s top pension trustees. Shot in the Gherkin as a gatefold, this was a first in this market and for the B2B sector as a whole.

But then Covid hit, which meant a whole new way of working. For the next two years, I designed the cover for every issue, writing the splash, and finding all the pictures.