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Art is the nearest thing to magic that we know

ROLLING STONE FULL REDESIGN

The brief was to head off the challenge from the insurgent titles Blender and Maxim. What sets Rolling Stone apart is the commitment to illustration and photography. So, working out of New York City, I hired Kory Kennedy, Devin Pedzwater and Matthew Ball to help commission the world’s best. I directed Albert Watson, Martin Schoeller, Ruven Afanador, and more. We shot Springsteen, Britney Spears, Angelina Jolie, Justin Timberlake, Eminem, Beyonce, and more.

RESULTS

Sales and ad revenue increased. We won twenty three merit awards and a silver medal for illustration at the prestigious SPD Awards. Blender couldn’t stand the competition and closed.

Kid Rock by Hanoch Piven
Norah Jones by Greg Clarke
Springsteen, Elvis and Dylan by Roberto Parada
Jimi Hendrix, designed by Kory Kennedy and Andy Cowles
Johnny Cash photographed by Mark Seliger
Monsters of Rock photographed by Andrew McPherson
American Icons illustration by Andy Cowles
American Icons contents page
The Olson Twins photographed by Mathew Rolston
Eminem profiled by Kelefa Sanneh
John Mayer photographed by David LaChapelle
Angelina Jolie photographed by Mathew Rolston
At The Art of Rolling Stone conference in NYC, with Debbie Millman and Joe Hutchinson

Art is the nearest thing to magic that we know

ROLLING STONE FULL REDESIGN

The brief was to head off the challenge from the insurgent titles Blender and Maxim. What sets Rolling Stone apart is the commitment to illustration and photography. So, working out of New York City, I hired Kory Kennedy, Devin Pedzwater and Matthew Ball to help commission the world’s best. I directed Albert Watson, Martin Schoeller, Ruven Afanador, and more. We shot Springsteen, Britney Spears, Angelina Jolie, Justin Timberlake, Eminem, Beyonce, and more.

RESULTS

Sales and ad revenue increased. We won twenty three merit awards and a silver medal for illustration at the prestigious SPD Awards. Blender couldn’t stand the competition and closed.

Turn your brand into a legend

By truly understanding your audience, and what makes you great, it can be done. Call me now and let’s about it.

Turn your brand into a legend

By truly understanding your audience, and what makes you great, it can be done. Call me now and let’s about it.