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‘Hands down, the best training we have ever had’

Guardian Media account director Nikki Hensley

Training the Guardian sales team

Affordable training for your teams

Choose from an hour’s lunch & learn, a half-day online, or a full day in person. The latest AI tools are incorporated into all sessions, everything is tailored to your specific needs, and all the prices are fixed. 

1

Never lose another pitch

‘I have been pitching successfully for some years, but this was indeed a Masterclass and I learnt so much’ – Sarah Thewlis, Managing Director, TGA

Based on my longstanding Guardian Masterclass, this workshop shows how to position your brand, control the process, and win the business.

Get the price for Never Lose Another Pitch

2

COVERS that sell

‘Essential for anyone who wants to make their covers amazing. Creating great covers is way more complex than it seems and Andy, you brought it to life’ Jason Orme, Managing Director, Future Network

Originally developed for Bauer, The Economist, and Time Inc. Your teams will learn how to inspire your audience and win more readers.

Get the price for Covers That Sell

3

Hidden hooks

‘Andy is relaxed, enthusiastic and wears their knowledge lightly. He encourages everyone to contribute’ Paul Fisher Cockburn, Editor 

Originally developed for ITV, this workshop is all about creating secret content that keeps people coming back, whatever the platform.

Get the price for Hidden Hooks

4

VISUAL STORYTELLING

‘For anyone who wants to learn about the power of images and text there are few (if any) better maestros than Andy Cowles’ – Tom Turcan, MVP, Gartner Research

If your presentation doesn’t match the content, no-one will ever read it. This workshop shows to impress with every mark you make. 

Get the price for Visual Storytelling

5

Design Confidence

‘A fantastic session that packed quite a punch!’ – Isabel Wiseman, Innovation consultant, IPSOS

There is no mystery to design, other than what designers themselves create. This workshop shows how all members of your team can add real value at every point of the design process. 

Get the price for Design Confidence

6

essential Layout

‘That was really useful. The team were thrilled and clearly learnt a great deal’ – Anthony Thornton, Content Director, Ten Lifestyle Group

If your presentation is confusing, no one will ever read it. More than that, bad layout will infuriate your customers and damage your brand. 

Get the price for Essential Layout
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